MOTION DESIGN
In a world where capturing and retaining attention is increasingly challenging, motion graphics offer a great solution. By elevating static ads to the next level, motion graphics enhance storytelling and effectively convey unique selling points, leaving lasting impressions on viewers.
This animation was created for workshop week at Drive Social Media, and the theme of the week was the AI revolution. It’s a play on AI’s generative fill potential and how it doesn’t always create something that meets our expectations. With AI’s integration into different facets of our lives, it raises questions of how far its web will spread, and whether its impact will be positive, negative, or neither. My short animation explores these questions using sketchy lines and bright colors to symbolize childlike innocence, which then takes a dark and humorous turn.
Music production created by Ben Rosemann Drawing, animation, voice created by me